Cupid Hayes
Founder & CEO, Arrow Advising
“I was the CMO of Missing Channel Media Group,
speaking on a panel with network and studio executives about
oversaturation and the threat of AI.
When asked, ‘Why are consumers so fragmented and fickle?’
I answered,
‘Because you’ve allowed THEM to dictate YOUR brand — and they’re having an identity crisis.’
The truth silenced the room. And that’s when Arrow Advising was born.
I’m a Brand & Identity Coach. As a former Hollywood Actress and Award-Winning Casting
Director of 30+ years, I help people embrace their authentic selves
and cast themselves in the leading roles of their own lives.
I live for the moment the arrow strikes,
I hold up the mirror, and you say, ‘Yes — that’s who I am. I love it.’
So, aim for authenticity.™”